reegle Blog

As part of reegle’s ongoing commitment to provide easily accessible high quality information to a global audience, the Project Team decided that a key priority for 2008 should focus on raising awareness, hence increasing user numbers.
This in turn would facilitate the growth and reach of the Actors Catalogue as fresh audiences were exposed to the opportunities presented by the reegle search engine. And in addition would lead to an ever increasing number of select information sources being recommended for inclusion within the searchable data sources. The aim was a virtuous cycle of brand development through a carefully targeted marketing campaign.

After detailed research, a strategy of web-based advertising was progressed, with 6 websites selected as potential host partners for a series of banners, skyscrapers and buttons.
As this would act as a trail-run for reegle marketing, two creative campaigns were developed to enable the Project Team to refine future plans based on the learnings. Examples of both concepts, the animated and static options, are available to view and download at http://blog.reegle.info/blog/florianbauer/reegle-banner-gallery.htm

To date, the response to the campaign has been very strong. The Project Team are now in discussion for Phase 2 of the advertising roll-out and investigating other potential marketing mediums to explore. An exciting time!

Here you can have a look on our amazing reegle banners. Feel free integrate one of our banners in your site to link to reegle (http://www.reegle.info) if you think our service is interesting for your visitors. If you want to talk about other cooperation issues (like integrating the reegle search to your website) feel free to contact me.

Click on the banners to see them in full-size or download them.

Large horizontal banners (728×90):

Normal horizontal banners (468×60):

Skyscraper (160×600):

Button (120 x 60 and 100×100):

Theme banners (520×85):

WIREC is over and we all are back in our offices now. Time to write a short conclusion.

WIREC 2008 was a really impressing conference with a very good trade show. The reegle booth (which was located at the German Pavilion in cooperation with BMU) was very well attended and we could present reegle to many very interested people. Several new contacts could be established and I am looking forward to these new partnerships and cooperations. It was really a pleasure to be part of this exhibition and to support WIREC with our customized search for “Best Practices”

Some interesting links to get up-to-date:

• You can find some outcomes of WIREC on the WIREC website as well as on this site
• You can find a list of all collected pledges at the REN21 website.
• You can find an interesting interview about the need of policymakers to push Renewable Energy here.

Today is the first day of the WIREC 2008. We will start with the exhibition at noon. Some last minute changes: The REEEP booth has moved to Nr. 135 on top right corner of the hall. The reegle both is in the German Pavillion (see new Floorplan)

As a short teaser, what you can see at WIREC I added you our reegle video … enjoy it

I am sure you know that one of the largest conferences on Renewable Energy will take place next week (3.2.2008 - 6.2.2008) in Washington DC.

I will be there and present reegle at the WIREC exhibition (Booth: 220 - German Pavilion - BMU). If you want to talk to me about reegle it would be a pleasure for me to meet you there. See attached image to see where the REEEP booth and reegle can be found.

I am really looking forward to this exhibition …. hope to see you and have a talk about reegle

A short update from the reegle product-management:

• We just finished the work on the the reegle - WIREC search and it will go online soon. This page will be dedicated to the Washington International Renewable Conference 2008 and will provide a customised search on Best Practices als well as links to several very interesting other sites. reegle will act as the main-source for finding all the Best Practices about Renewables at WIREC.
• We will update our categorisation system soon. The reegle categories will be adopted to better fulfill the needs of our users. Thank you for all the feedback we got on the old categories, this was very important for us and we tried to design the new categories to make it as user-friendly as possible
• A new feature will be launched soon: A site-suggestion system. If you know a site that should be in our reegle-index, just submit it through this tool and our experts will review it and add it to the reegle-sources if it is a high quality source

This reegle weblog has been opened on 21 February 2008 and will inform about the reegle Information Gatway for Renewable Energy and Energy Efficiency as well as about the REEEP Partnership (Renewable Energy and Energy Efficiency Partnership) - and relevant events and news in the area of Renewable Energy and Energy Efficiency worldwide.