reegle Blog

As part of reegle’s ongoing commitment to provide easily accessible high quality information to a global audience, the Project Team decided that a key priority for 2008 should focus on raising awareness, hence increasing user numbers.
This in turn would facilitate the growth and reach of the Actors Catalogue as fresh audiences were exposed to the opportunities presented by the reegle search engine. And in addition would lead to an ever increasing number of select information sources being recommended for inclusion within the searchable data sources. The aim was a virtuous cycle of brand development through a carefully targeted marketing campaign.

After detailed research, a strategy of web-based advertising was progressed, with 6 websites selected as potential host partners for a series of banners, skyscrapers and buttons.
As this would act as a trail-run for reegle marketing, two creative campaigns were developed to enable the Project Team to refine future plans based on the learnings. Examples of both concepts, the animated and static options, are available to view and download at http://blog.reegle.info/blog/florianbauer/reegle-banner-gallery.htm

To date, the response to the campaign has been very strong. The Project Team are now in discussion for Phase 2 of the advertising roll-out and investigating other potential marketing mediums to explore. An exciting time!

MIT researchers have overcome a major barrier to store solar power for use when the sun doesn't shine. The new process will allow the sun's energy to be used to split water into hydrogen and oxygen gases. Later, the oxygen and hydrogen may be recombined inside a fuel cell, creating carbon-free electricity day or night. The developers, Daniel Nocera, the Henry Dreyfus Professor of Energy at MIT and Matthew Kanan, a postdoctoral fellow in Nocera's laboratory are describing the work in the July 31 issue of Science. More engineering work needs to be done to integrate the new scientific discovery into existing photovoltaic systems, but Nocera hopes that within 10 years, for instance, homeowners will be able to power their homes in daylight through solar cells, while using excess solar energy to produce hydrogen and oxygen to power their own household fuel cell. James Barber, the Ernst Chain Professor of Biochemistry at Imperial College London, who was not involved in this research, called the discovery by Nocera and Kanan a "giant leap" toward generating carbon-free energy on a massive scale.